Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” When it comes to your brand, how do you value your reputation?
What’s in a Brand?
In today’s digital world maintaining your reputation is more difficult than ever before. Big companies face security breaches, and lose the trust of their customers. Other companies have their logos manipulated, and negative online reviews can change the way you do business in a matter of minutes. Because your brand reputation can be damaged so quickly, it is easily the most valued piece of our business. Is your business taking measures to protect its reputation?
Even with the relatively new market of reputation management companies that have popped up over the last few years, it is still important for businesses to watch what they do and what they say. Making promises you can keep, beginning with your fulfilment, is the first major step to doing this, and starts by choosing the right distribution company.
How Can a Distribution Company Help with My Reputation?
As a small business begins to grow, so do the responsibilities of its owner. If you run an online retail store, and are so busy making your product that you don’t have time to organize inventory, ship orders, and follow up with customer questions, it is time to seek out help. Outsourcing the logistics end of your company allows you to grow, provide outstanding customers service, and manage your reputation.
Bigger companies also benefit from the use of a distribution company. Huge retail giants like Target or WalMart extend their business reach by hiring a distribution company to handle their online businesses. These companies, who have already been so careful in the building of their brand, are able to continue doing so by having an organized supply chain logistics team on their side.
Building a Brand is NOT Easy
Building a brand takes time. Arguably, maintaining that brand takes even more time. But, with the right distribution company on your side, your time is freed up to focus on more than just your order fulfillment. You can spend your time and emphasis on creating valuable products and providing high quality customer service.
EliteOps has over 15 years of experience handling our customer’s supply chain logistics. Our two state-of-the-art warehousing facilities helps us meet the needs of companies both large and small from across the globe. When it comes to assistance building your brand, trust your distribution needs to us.